If you’ve drawn a breath in the past 50 years, you know about the woes of an aspiring writer – head hanging low, buried in a diary or a laptop, constantly starting a story but never progressing past the first paragraph. The inspiration seems to be just outside of the aspiring writer’s grasp, yet it is as elusive as a dream’s lunch. Do you want to become a professional writer? Here is how to do it.
Show me the money
First, I will define “professional” as someone who makes money doing something. You are a professional chess player? Congratulations, you can make a living playing chess. Note that this doesn’t necessarily mean you’re the best chess player who ever lived, but simply that you’ve found a way to monetize your skills through playing chess. The same thing applies to being a writer – it’s not about being the best writer ever, but simply finding a way to cash in your writing skills. That doesn’t mean you won’t publish a bestseller book of your own some day, it just means that today won’t be that day.
Starting off
Though we all have unlimited potential when we are born, life and its circumstances soon hew down this potential into a certain form, mandating that we choose a particular path and stick to it. As such, you as a writer should have a distinct niche that you want to write about. This can be anything: cosmetics, fashion, food, pets, woodworking, fishing; you name it, there is a market for it. It’s much better if you are an expert in one field than a mediocre writer in a dozen.
Infinite demand
The good news is that, no matter which niche you choose, there is practically infinite demand for it. There are several reasons for this, the most important one being that we humans love storytelling and this yearning for a proper story will most likely never go away. Another reason is that Google search results reflect the regularity with which the content is updated, meaning that more content generally equals more views, better search ranking, more social network sharing etc. Note which sites are at the top of the search rankings and note how much fresh content they are getting: BBC, New York Times, Wikipedia, Reddit, they all have hordes of writers who supply the site with content and keep the site relevant.
Infinitesimal earnings
The bad news is that the pay will most likely suck, at least in the beginning. You will enter the professional writer strata only to find out all the good jobs have been taken and you’re left with scraps. “Wanting a professional writer for $1 per 1,000 words”? Yeah, right. Though these types of jobs seem very demeaning, there is probably no other way to climb out of the beginner purgatory than to grind these low-paying jobs until you’ve built your resume and found what you’re good at. Besides, no matter how little you earn, once you start making money through writing, you’ve officially become a professional writer and have the bragging rights with friends and family.
Papers please
If you have any type of English certification or have majored in English, this is your time to shine. This also applies if you’re a financial expert or can do any type of structured work (programming, Excel, Word, PDF); as long as you have a degree to prove you’re qualified, it gives you a huge boost in the online freelancing market and helps you skip around 90% of unqualified applicants. I dare say that having a degree that’s related to the project is the single most significant factor of success in any type of freelance writing.
Stuck in a rut
What you probably wouldn’t expect is that you can actually land what seems like a decent job only to have your fistpumps turn into palmfaces. It sounds ideal to be able to work from home and do the job you’re certified for and yet you can come to hate it and detest yourself for doing it. This is perhaps the biggest downside to doing remote work for a company rather than a single client: you will be expected to provide copious amounts of content and do the same work over and over and over again, all under tight deadlines. Individual clients may show leniency and extend the deadline; companies may not.
Negotiating through life
I’ve mentioned the way men fail to sexually negotiate their desires, but this ought to confirm that both genders sorely lack negotiation skills in general. When it comes to freelance writing, you should always try to stick to your guns and demand respect, no matter what. If the client doesn’t respect you and your work, it’s time to move on despite the (promise of) money. Respect can be seen through little signs, such as if the message or e-mail sent to you by the client is properly addressed, uses decent grammar and so on. You might be too overjoyed with the prospect of making money writing to think about this, but my experience has shown me that sloppy clients invariably try to cheat you out of your hard-earned money. Conversely, you should always strive to have impeccable grammar, professional/friendly demeanor and do what you promised to do.
Header and footer
There are plenty of these little tricks of the trade that can only be self-taught, but one of my favorites is to always address my clients by their first name. This is a factoid I gleaned from one of my projects in which I rewrote a management training handbook. If you want to get someone’s attention, use their first name and use it often. You should also sign off after each message or e-mail by using your own name. In this way, everything you write will appear professional, friendly, with a clear start and end, so there is absolutely no confusion on the client’s side if you’ve omitted something.
Rockstar status
If all goes well, you can expect to become a well-known writer in your virtual and actual community within three years or so. After that, you should be able to set your own terms and pick clients that know what they’re doing. This means that you will no longer have to take jobs that have a fuzzy scope or unreasonable expectations with little or no guarantee of payment. Honest paying clients who know what they want and with whom you have a professional and friendly relationship in your field of expertise – now that’s a match made in heaven!
Thanks for reading!
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